The Chip Shortage: How Bad are the Effects on the Global Auto Supply Chain?’s latest Audio Interview “The Chip Shortage: How Bad are the Effects on the Global Auto Supply Chain?” features Daron Gifford. Mr. Gifford is Partner, Strategy Consulting Services Leader, Automotive Industry Leader, and Commercial Due Diligence Services Leader for Plante Moran. Mr. Gifford is also one of the automotive industry’s leading experts.

Audio Interview Guest
Mr. Daron Gifford, Partner
Plante Moran

Visit Daron Gifford LinkedIn Profile

In the 11-minute Audio Interview, Mr. Gifford discusses these questions:
– What happened in the auto supply chain that has created this semiconductor shortage?
– When do you think the auto industry will emerge from the current shortfall?
– What will be the impact on the industry this year?
– How has the growth of electric vehicles impacted the demand for semiconductors?
– How can the industry avoid this chip shortage happening again?

About Daron Gifford:
Partner with Plante Moran:

  • Strategy Consulting Services Leader
  • Automotive Industry Leader
  • Commercial Due Diligence Services Leader

My clients look to me to provide insights to help their businesses grow, using objective, data-driven analysis. They appreciate my straightforward advice to help them make decisions; whether it’s good news or bad, I’m always candid because I know, in the long run, it’ll help them reach their goals.

Given my passion for strategic thinking and problem-solving, it made sense that I go into strategy consulting, and I’ve been fortunate to spend the past 40 years focusing on the automotive industry. One of my greatest accomplishments at the firm has been establishing our team as a global leader in the automotive industry through thought leadership and speaking engagements in countries like Mexico, Japan, India, and Germany. I’m currently writing a book on how technology is shaping both automotive and manufacturing sectors. I like looking forward — and to me, a good strategy means one that’s applicable today, tomorrow, and 10 years from now.

Outside of work, my true passion lies with my family. The success of my wife and children motivates me every day, and it’s a personal goal of mine to help them reach theirs. I’m also involved in the community — I like to volunteer with my wife to support the South Oakland Shelter, and I’m associated with the Notre Dame Preparatory School and Marist Academy, where I’m chairman of the board of trustees, and the St. Elizabeth Ann Seton parish, where I’m a finance committee member.

I hold a bachelor’s degree in industrial administration from Kettering University and an M.B.A. from the University of Virginia, Darden Graduate School of Business.

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