International Trade Show Marketing


Global Business Professor’s latest Audio Interview, “International Trade Show Marketing” features Chris Bowers, Managing Director of CMB Automotive Marketing, and international marketing communications expert.

In the 13-minute Audio Interview, Mr. Bowers discusses the opportunities available to automotive companies in exhibiting at trade shows, both in their local region and internationally; As exhibiting at trade shows can be expensive and take a lot of resources, he shares advise on what companies should do for marketing to make sure they get the most out of them; The key things to consider when taking part in international trade shows; How technology is changing how we take part in trade shows, and what those opportunities are; and concludes with his final thoughts.

Audio Interview Guest – Contact Information:

Chris Bowers
Managing Director
CMB Automotive Marketing –

UK Address
Innovation Centre
Silverstone Circuit
Northhampton – NN12 8GX
Tel: +44 (0) 1327 856102

USA Address
2609 Crooks Road
Troy, Michigan 48084
Tel: +1 (248) 817-8848

About CMB Automotive Marketing:
CMB is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high performance technology sectors.  The Company develops strategy, delivers content and creative that connects you with your customers, builds your brand and drives new business opportunities. In short, the Company delivers high-performing marketing to a high-performance industry.

About our Interview Guest:
Chris is a marketing and creative professional with considerable experience in the automotive and high performance technology industries. Working in international markets, he offers a global view point, with creative thinking, on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands, where his creative, yet pragmatic approach has delivered outstanding results. Born and raised in Detroit and now living in the UK, Chris has extensive experience in US and European automotive markets.