marketing

Maintaining Brand Relevance in a Rapidly Changing Global Auto Industry

GlobalAutoIndustry.com’s latest Audio Interview “Maintaining Brand Relevance in a Rapidly Changing Global Automotive Industry” features Chris Bowers, Managing Director of UK-based CMB Automotive Marketing Ltd. Mr. Bowers is a global automotive marketing and communications expert….


Key Skills Your Global Team Needs During Product Launch

GlobalAutoIndustry.com’s latest Audio Interview, “Key Skills Your Global Team Needs During Product Launch” features Dave Mattson, CEO and President of Sandler Worldwide Headquarters. Mr. Mattson is a best-selling author, sales and management thought leader, keynote…



Keys to Digital Marketing Success for a Global Automotive Audience

  Global Business Professor’s latest Audio Interview “Keys to Digital Marketing Success for a Global Automotive Audience” features Chris Bowers, Managing Director of CMB Automotive Marketing Ltd., and global automotive marketing and communications expert. In…



International Trade Show Marketing

  Global Business Professor’s latest Audio Interview, “International Trade Show Marketing” features Chris Bowers, Managing Director of CMB Automotive Marketing, and international marketing communications expert. In the 13-minute Audio Interview, Mr. Bowers discusses the opportunities…



Truly Global: Entering New Markets Successfully

  GlobalBusinessProfessor.com’s latest Audio Interview, “Truly Global: Entering New Markets Successfully” features Anna Schlegel, Sr. Director Globalization and Information Engineering of NetApp and globalization expert. In the 15-minute Audio Interview, Ms. Schlegel discusses The inspiration…