Truly Global: Entering New Markets Successfully’s latest Audio Interview, “Truly Global: Entering New Markets Successfully” features Anna Schlegel, Sr. Director Globalization and Information Engineering of NetApp and globalization expert. In the 15-minute Audio Interview, Ms. Schlegel discusses

  • The inspiration and experiences behind the writing of her book;
  • What corporate globalization professionals do;
  • How companies and professionals enter new markets;
  • Discussion of hot markets and market entry challenges in China; and
  • Which companies embrace globalization and which ones do it well.

Audio Interview Guest:
Anna Schlegel
Sr. Director, Globalization and Information Engineering

Twitter Handle: @annapapallona


Ms. Schlegel is a native of Catalunya, and the co-founder of Kenya’s “Imagine Educating Everyone” and “Women in Localization” which was started in California. Anna has led globalization teams for over twenty years with large enterprises including Cisco, VMware, Xerox, and NetApp and for two localization vendors as the CEO and general manager. Her work has been published on,,,, and other research industry forums. Anna is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. She lives with her family in Santa Clara, California. You can follow her @annapapallona on Twitter.

Truly Global – the book

To order Truly Global, please visit Amazon page here.