GlobalAutoIndustry.com’s latest Audio Interview “The Opportunity in Disruption. How marketing during a recession will help global automotive companies to thrive” features Chris Bowers, Managing Director of UK-based CMB Automotive Marketing Ltd., and a global automotive marketing and communications expert.
About Interview Guest
Mr. Chris Bowers, Managing Director
CMB Automotive Marketing Ltd.
Phone U.S.: +1.248.817.8848
Phone UK: +44 (0) 1327.856102
In the 13-minute Audio Interview, Mr. Bowers discusses these questions:
• On the surface, it seems like a good idea to cut marketing spend in a recession. Why is that not the case?
• Do you have any examples of how this approach has worked?
• What are the marketing opportunities for auto companies in the current downturn?
• What other benefits are there of continuing marketing during a recession?
• Do you have any recommendations?
About Chris Bowers:
Managing Director, CMB Automotive Marketing Ltd.
Chris is a marketing and creative professional with considerable experience in the automotive and high performance technology industries. Working in international markets, he offers a global view point, with creative thinking, on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands, where his creative, yet pragmatic approach has delivered outstanding results. Born and raised in Detroit and now living in the UK, Chris has extensive experience in US and European automotive markets.
About CMB Automotive Marketing
CMB is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high performance technology sectors. We develop strategy, deliver content and creative that connects you with your customers, builds your brand and drives new business opportunities. In short, we deliver high-performing marketing to a high-performance industry.