GlobalAutoIndustry.com’s latest Audio Interview, “Developing your brand for international automotive markets” features Chris Bowers, Managing Director of CMB Automotive Marketing Ltd., a global automotive marketing and communications expert.
In the 14-minute Audio Interview, Mr. Bowers discusses and answers these questions:
• What exactly is a brand and what goes in to developing one?
• In an increasingly global automotive industry, what should a company consider when developing their brand for an international market?
• Having established some key factors around developing an international brand, how can a company protect and control its brand when used in overseas territories?
• What are the main steps in developing a brand for global markets?
About Interview Guest
Mr. Chris Bowers, Managing Director
CMB Automotive Marketing Ltd.
Phone U.S.: +1.248.817.8848
Phone UK: +44 (0) 1327.856102
About Chris Bowers
Chris is a marketing and creative professional with considerable experience in the automotive and high performance technology industries. Working in international markets, he offers a global view point, with creative thinking, on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands, where his creative, yet pragmatic approach has delivered outstanding results. Born and raised in Detroit and now living in the UK, Chris has extensive experience in US and European automotive markets.
About CMB Automotive Marketing
CMB is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high performance technology sectors. We develop strategy, deliver content and creative that connects you with your customers, builds your brand and drives new business opportunities. In short, we deliver high-performing marketing to a high-performance industry.