purchase

A new relationship – people and cars in China

How Chinese consumers want cars to fit their lives. Driving in the next decade. Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, our analysis of findings from over 16,000…


Automotive Quality Requirements of the Chinese Consumer

    In the recently released On Demand Seminar, “Automotive Quality Requirements of the Chinese Consumer”, Jacob George, Vice President and General Manager of Global Automotive Consulting Services for J.D. Power, compares the Chinese automotive…