GlobalAutoIndustry.com’s latest Audio Interview “Putting the Brakes on Fraudulent Parts in the Global Automotive Industry” with Ron Hesse features Roei Ganzarski. Roei is CEO of Alitheon®, whose FeaturePrint® technology provides for items what fingerprints are for people – a unique, persistent identifier, for any and every item, including the automotive industry products. Prior to Alitheon, he was CEO of magniX, an electric aviation propulsion company, and was invited to testify in front of US Congress on the future of aviation. He was recognized by Business Insider as one of ‘100 People Transforming Business’. Prior to magniX, Roei was CEO of BoldIQ, and before BoldIQ, he was with the Boeing family of companies in continuously increasing roles of responsibility, including Chief Customer Officer for Boeing’s Flight Services.
Audio Interview Guest:
Mr. Roei Ganzarski
CEO
Alitheon
In the 24-minute Audio Interview, Mr. Roei discusses these questions:
• Could you start by outlining the scale and impact of counterfeit and gray market parts within the automotive supply chain? Is there any impact from the recent tariffs on this?
• What are the most significant risks these parts pose to both manufacturers and consumers?
• Beyond the obvious fakes, gray market parts also pose challenges. What are the key differences between counterfeit and gray market issues in the auto industry, and why are both difficult to control effectively?
• Traditional methods for part authentication often involve physical markers or basic serialization. What are the limitations of these conventional approaches in the face of increasingly sophisticated fraudulent activities? Why is what you are proposing any better?
• Looking ahead, what do you believe are the most critical steps the automotive industry must take collectively to build a truly secure, transparent, and trusted parts supply chain for the future?
About Roei Ganzarski:
CEO with Alitheon
Roei is CEO of Alitheon®, whose FeaturePrint® technology provides for items what fingerprints are for people – a unique, persistent identifier, for any and every item. FeaturePrint serializes items with just a photo, enabling product tracing, eliminating counterfeits, shutting down gray markets, and reducing human error, all with just a photo using a standard camera – no stickers, markers, bar codes, or holograms.
Prior to Alitheon, Roei was CEO of magniX, an electric aviation propulsion company. With a vision of connecting communities with low-cost, clean air transportation, magniX is disrupting aviation as we know it. Under Roei’s leadership, magniX developed industry leading propulsion systems, were the first in the world to fly multiple all-electric commercial aircraft, achieved world’s first FAA Special Conditions publication, and won a lucrative $75M NASA contract to develop a large scale 40-passenger electric aircraft. In addition to his magniX role, Roei also served as executive chairman of Eviation, the electric aircraft manufacturer bringing a newly designed all-electric aircraft to market.
Roei was invited to testify in front of US Congress on the future of aviation and was recognized by Business Insider as one of ‘100 People Transforming Business’.
Prior to magniX, Roei was CEO of BoldIQ – a provider of dynamic real-time scheduling optimization software. Under his leadership, BoldIQ grew from seed software startup to multi-million-dollar profitable SaaS company. Before BoldIQ, Roei was with the Boeing family of companies in continuously increasing roles of responsibility. His last role was Chief Customer Officer for Boeing’s Flight Services division where he led worldwide customer and market facing organizations and was responsible for revenue growth and customer service. Other experiences prior to Boeing include investment banking, corporate finance, advertising, and the military.
He is a graduate of Wharton’s Advanced Management Program, earned an MBA from the University of Washington, and a BA in Economics from The University of Haifa. Roei lives with his family in Redmond, Washington, USA.