Alignment as a Driver for Business Success in Global Companies


Global Business Professor’s latest Audio Interview “Alignment as a Driver for Business Success in Global Companies” features Hans Kremer, Partner of Inchainge, and supply chain expert.

In the 16-minute Audio Interview, Mr. Kremer discusses:

  • What alignment is;
  • Why alignment is important;
  • What happens if alignment is lacking;
  • What the consequences of disalignment are;
  • How alignment is connected to supply chain management; and
  • What can be done to improve or create the alignment between company strategy and supply chain strategy.


Audio Interview Guest
Hans Kremer, Partner


About Hans Kremer
Hans Kremer holds a Bachelor’s degree in Economics. He started out in operational roles in manufacturing planning and control, and spent quite a number of years in the supply chain trenches. Later followed by roles of increasing seniority in various industries: Logistics Services, Steel, Glass, Automotive, Food and Hightech. In those years his responsibilities included production planning, inventory control and customer service. He also participated in a number of improvement projects and ERP implementations.

Past his mid-thirties he started his own business in interim management, training and consulting. He became an APICS instructor during that time as well. It was in 2008 that Hans first heard about The Fresh Connection, the world’s leading value chain training simulation. He was interested instantly and together with Egge Haak, the initiator of The Fresh Connection, he started working on international expansion. These career choices have taken him to all continents on the globe, where he delivers training to practitioners as well as (senior) managers and executives. Hans is also regular presenter at international conferences and gatherings: APICS, SAPICS, CSCMP, Integrated Supply Chain, Tompkins Supply Chain Leadership Forum, LogiSYM and The Fresh Connection events.

Since 2010 Hans is a Partner at Inchainge, the company that develops and markets The Fresh Connection as well as The Cool Connection, another simulation focused on bridging the physical and financial supply chain. Hans is co-responsible for business development, engaged in the development of new (content for) simulations, training programs, and trainer.

Hans lives in The Netherlands, is married and has a daughter.