GlobalAutoIndustry.com’s latest Audio Interview “Tariffs, Traceability & Transformation: The 2026 Automotive Compliance Playbook” with Ron Hesse features Alex Lira. Alex is a recognized thought leader in trade compliance and global customs operations, with more than 20 years of experience working directly with the automotive industry internationally. An entrepreneur and program developer, he is the co-founder of TCE Pro, which delivers, in partnership with AIAG, the only executive education program focused on the new U.S. regulations transforming the automotive sector. A frequent speaker, instructor, and advisor, Alex combines deep industry expertise, innovative program design, and hands-on leadership, positioning him as one of the most influential voices in modern automotive trade compliance.
Audio Interview Guest:
Alex Lira
Co-Founder, TCE Pro
“Automotive Trade Compliance” Masterclass 2026
Master the New Global Trade System for the Automotive Industry
The unique program where OEM and auto-parts trade executives convene with industry experts to examine U.S. trade rules through a global automotive-supply-chain lens—providing the strategic insight needed to transform your operations for the new reality. Learn more here.
In the 17-minute Audio Interview, Mr. Lira discusses these questions:
• With the 2026 landscape bringing shifting tariff regimes—especially on vehicles, parts, and metal-intensive components—what should automotive leaders be paying attention to as they evaluate sourcing and cost exposure for the year ahead?
• Traceability expectations continue to rise, particularly around origin, metal sourcing, and forced-labor compliance. How are these demands reshaping the way automotive supply chains document and validate their inputs?
• As tariffs, transparency requirements, and regulatory scrutiny converge, many companies are rethinking their internal processes. What kind of organizational or operational transformation do automotive firms need to consider to remain compliant and competitive in 2026?
About Alex Lira:
Co-Founder of TCE Pro
Alex Lira is a recognized thought leader in trade compliance and global customs operations, with more than 20 years of experience working directly with the automotive industry internationally. An entrepreneur and program developer, he is the co-founder of TCE Pro, which delivers, in partnership with AIAG, the nation’s only executive education program focused on the new U.S. regulations transforming the automotive sector.
As the CEO of TTMS, a managed-services consulting and software firm specializing in global trade and customs compliance, Alex leads major operational and digital transformation initiatives for automotive OEMs and Tier-1 suppliers. His work integrates regulatory mastery with technology to strengthen trade governance and elevate compliance performance.
A frequent speaker, instructor, and advisor, Alex combines deep industry expertise, innovative program design, and hands-on leadership, positioning him as one of the most influential voices in modern automotive trade compliance.