GlobalAutoIndustry.com’s latest Audio Interview “Global Automotive Study: Top trends to look out for throughout 2023 and beyond” features Matthias Riemer. Mr. Riemer is a Partner in the global automotive practice of Simon-Kucher in the Cologne office. His work focuses on commercial excellence, growth, and go-to-market strategies for automotive companies. Helping manufacturers launch new electric vehicles and digital (in-car) monetization have been the main scope of his work in recent years. With experience in more than 20 countries he is looking back at a long history of working with leading traditional and new automotive brands in Europe, Americas, Asia and the Middle East.
About Interview Guest
Matthias Riemer, Partner
Simon-Kucher
To download Simon-Kucher’s “2023 Global Automotive Study”:
The 2023 Global Automotive Study surveyed more than 8,000 consumers across 20 countries and reveals valuable insights into the preferences, expectations, and purchasing behavior of automotive customers across the globe. By unlocking the key insights into the shifts in consumer sentiment and trends amid the most volatile automotive market ever, the results assist automotive manufacturers, dealerships, and related stakeholders to understand the key drivers influencing consumer decision-making. Discover more about the results and the areas to act on, by downloading the Survey results here.
In the 20-minute Audio Interview, Mr. Riemer discusses these questions:
• How have customer sentiments changed given the current economic situation?
• How do global automotive brand preferences develop in the light of electrification?
• The study also investigated the transition towards direct and digital sales. What should automotive OEM and retailers be aware of across generations?
• How do the overall trends you found within the auto industry translate into growth opportunities for businesses worldwide?
About Matthias Riemer
Partner with Simon-Kucher
Matthias Riemer is a Partner in the global automotive practice of Simon-Kucher in the Cologne office. His work focuses on commercial excellence, growth, and go-to-market strategies for automotive companies.
Helping manufacturers launch new electric vehicles and digital (in-car) monetization have been the main scope of his work in recent years. With experience in more than 20 countries he is looking back at a long history of working with leading traditional and new automotive brands in Europe, Americas, Asia and the Middle East.
Before joining Simon–Kucher Matthias studied Information Systems at the University of Cologne focusing on Electronic Business and Information Management.
About Simon-Kucher:
Simon-Kucher is a global consultancy with more than 2,000 employees in 30 countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 37 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.