Demand Driven and the Global Supply Chain

GlobalBusinessProfessor.com’s latest Audio Interview, “Demand Driven and the Global Supply Chain” features Carol Ptak, Founder and Partner of the Demand Driven Institute and global supply chain expert. In the 10-minute Audio Interview, Ms. Ptak describes what Demand Driven is; how demand driven differs from the traditional planning approaches for international automotive suppliers; provides several examples of companies who have embraced demand driven and what their results are; and how demand driven fits into a company’s overall global strategy.

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Audio Interview Guest
Carol Ptak
Email: CPtak@DemandDrivenInstitute.com
Phone: +1.253.279.3291

Demand Driven Institute

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Carol Ptak is currently a partner with the Demand Driven Institute and was most recently at Pacific Lutheran University as Visiting Professor and Distinguished Executive in Residence. Previously, she was vice president and global industry executive for manufacturing and distribution industries at PeopleSoft where she developed the concept of demand driven manufacturing (DDM). Ms. Ptak spent four years at IBM Corporation culminating in the position of global SMB segment executive.

A leading authority in the use of ERP and Supply Chain tools to drive improved bottom line performance, Ms. Ptak’s expertise is well grounded in four decades of practical experience as a successful practitioner, consultant and educator in manufacturing operations. Her pragmatic approach to complex issues and dynamic presentation style has her in high demand worldwide on the subject of how to leverage these tools and achieve sustainable success.


She holds an MBA from Rochester Institute of Technology and completed the EMPO program at Stanford University. Ms. Ptak is a frequent educator at the university level and presents at many key technical conferences around the world including South Africa, France, Israel, Australia, Ireland, the Netherlands and eleven APICS International conferences. She is the author of numerous articles and the books Orlicky’s Material Requirements Planning 3/E with Chad Smith, MRP and Beyond and ERP, Tools, Techniques and Applications for Integrating the Supply Chain, Theory H.O.W. with Harold Cavallaro, Necessary but not Sufficient with Dr. Eli Goldratt and Eli Schragenheim. Together with Dean Gilliam she updated Quantum Leap, originally written by John Constanza. Ms. Ptak has lent her name to the internationally coveted Ptak Prize for Supply Chain Excellence that is awarded annually by ISCEA (International Supply Chain Education Alliance.)

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Ms. Ptak is certified through APICS at the fellow level (CFPIM) and was certified in Integrated Resource Management (CIRM) with the first group internationally. Ms. Ptak was the President and CEO of APICS, The Educational Society for Resource Management for the year 2000. Prior to her election as APICS President, she served on the Society in a variety of positions.